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This is coaching for aspiring entrepreneurs who want to start their own business but have no idea what the heck they’re doing.

Is that you? (Don’t worry, I won’t tell.)
Also, hey, it’s okay. You gotta start somewhere.

 

  • You want to start your own business but, frankly, it scares the shit out of you. You’re excited, but also overwhelmed.
  • You have a bazillion ideas and you need to focus. Big time.
  • You feel like a total impostor when you hang out with other entrepreneurs. You don’t speak the language and it feels like you’re 10 steps behind.
  • You’ve seen some entrepreneurs fly by the seat of their pants and you don’t want to end up like one of those guys.
  • You know you can develop and grow a business if you can just get the bloody thing started.

 

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Biz Foundations is a strategic coaching program to help you lay the groundwork for your own business.
Because you have a kickass idea and now you need a plan.
Because you’re ready to stop stalling and start doing, already.
And because it’s about damn time you gave this dream of yours wings.

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WHO IT'S FOR

This is for you if…

You’re a service-based guy or gal — a coach, consultant, designer, healer, trainer or (insert your shtick here) and you want to get PAID for it.

You want to set the foundation for your biz before you pour a bunch of cash into design, branding, legal, etc.

You want to get clear on your priorities…because trying to do everything at once is exhausting and it’s a crappy way to do business.

You want to feel like yourself in your business and leverage who you really are to attract the right clients and make money (hint: keeping it real is PURE GOLD for business).

You want someone to hold you accountable so that you actually Get. Shit. Done.

This is not for…
  • People who want a magic formula for getting rich quick (good luck with that).
  • Tech startups (you need an accelerator with funding).
  • Product-based businesses (this is for service-based businesses only).
  • People who aren’t willing to get into the emotional side of building a business (because, honey, you have to go there).

 

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WHAT YOU'LL LEARN

We’re going to develop your personal brand, articulate an offering, and build a marketing strategy for your biz. We’ll cover:

  • Selecting your niche
  • Identifying your ideal client
  • Web content strategy (what you need to have on your website and why)
  • Crafting your initial offer/program (how to write a kickass sales page)
  • Media marketing strategy (This is a hot ticket! I’ll be sharing actual pitches that got me published at places like Forbes, Inc, Entrepreneur, Huff Post, etc., as well as successful pitches for television, radio and podcasts.)
  • You’ll get individual in-session feedback on your niche, offering, web copy, and marketing plan.
  • Plus a 60-minute one-on-one deep dive coaching session to use any time during or after the program.

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WHY YOU'LL LOVE IT

By the end of our work together you’ll have a deeper understanding of your specific niche, a more clearly defined personal brand, an initial offering, all of the copy for your website, and a strategy for building credibility and exposure for your business. BOOM.  

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HOW IT WORKS

You and me hashing out your biz for 6 months.
Our dates: Friday June 15, Friday July 20, Friday August 17, Friday September 14, Friday October 19, Friday November 23

We’ll do this in an intimate group setting. Just 4 people per group. We’ll meet in-person for 90 minutes once a month to get this business of yours off the ground. That’s 6 intimate group coaching sessions, plus a 60-minute one-on-one deep dive session to use any time during or after the program.

We’ll learn together over a cuppa joe in my office in downtown Toronto (Yonge & Bloor). Just you, me, our little team, your fav caffeinated bevy and a whole lotta magic.

You’ll have homework (the fun kind) between each session to help you learn and grow even when we’re not face-to-face. After six months of working together you’ll be blown away by how much you’ve learned and how far your business has come.

You’ll get access to:

  • All 3 of my Careergasm online courses, including my entrepreneur course which hasn’t even launched yet ($1,190 value)
  • My media marketing strategy course which I don’t offer on it’s own anymore ($1,497 value)
  • 6 in-person 90-minute group sessions where I cover everything from my sold-out business coaching program ($3,497 value)
  • Plus an extra 60-minute one-on-one session for a deep-dive ($297 value)
  • A value of $6,481 but I’m offering it up for $2,497.

 

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WHO THE HECK AM I?

I’m Sarah Vermunt, the gal behind Careergasm. I help people create feel-good work, and for many that means ditching your soul-sucking job and starting your own business. I write about careers and entrepreneurship for ForbesEntrepreneur, Inc., and Huffington Post, and my work has been featured at Financial TimesFortuneTech VibesToronto StarFlare, Fashion, Cityline, Maclean’s, Canadian BusinessGlobal News, The Globe and Mailand lots of other cool places.  I also personally know a thing or two about what it’s like to take the big leap and start a business:

I left a six-figure career track to take a risk on building my own business. Spoiler alert: It paid off.

I used to teach at the School of Business and Economics at Wilfrid Laurier University and I took that knowledge with me. Fundamentals matter.

I built an unconventional company that embraces F-bombs, unvarnished truth, and brazen authenticity (and it feels sooooo good).

I continue to take calculated risks to grow as an entrepreneur…because doing the scary stuff is a part of the gig.

I take what I’ve learned to help other people bust through the fear and overwhelm and build feel-good businesses of their own.


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I work with solopreneurs with service-based businesses. Some of my favourite clients are:
  • A designer who started a web design company so she could work anywhere in the world.
  • A former executive who does strategy consulting for musicians.
  • A woman who took improv comedy into corporations.
  • A burned out event planner who created her own boutique firm.
  • A media coach who helps people get press for their business.

 

Biz Foundations will help you create a plan of action so that you can take that blood-pumping leap of faith and create the business you’ve always wanted. Drop me a line and tell me about yourself and your biz. Because you’ve been sitting on this idea for long enough and it’s about damn time you did something about it.

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